Understanding Tracking Technologies

At donerivalex, we believe in being straightforward about how our website works. Like most financial education platforms, we use small text files called cookies to make your experience better. Think of them as helpful notes that remember your preferences so you don't have to start from scratch every visit.

When you browse donerivalex.com, these tracking technologies help us understand what content resonates with Canadians looking to improve their budget strategies. We're not collecting anything invasive – just enough information to make sure our resources are actually useful for people trying to get their finances in order.

Types of Tracking We Use

How Tracking Improves Your Experience

• Remember your progress through our financial literacy modules so you can pick up where you left off
• Save your budget calculator preferences and custom categories you've created
• Show you relevant case studies based on your financial goals and challenges
• Keep track of which resources you've downloaded so we don't show them repeatedly
• Understand which learning formats work best – videos, articles, or interactive tools
• Provide personalized recommendations for next steps in your financial education journey

For example, if you spend time reading our debt reduction strategies, we'll suggest related content about emergency funds or income optimization. It's about connecting you with information that actually matters to your situation.

Data Retention and Your Control

We don't keep tracking data forever. Most analytics cookies expire within two years, while functional cookies might last longer to maintain your preferences. Marketing cookies typically refresh every 90 days.

You can clear your browsing data whenever you want, which removes all cookies from donerivalex.com and every other site you've visited. This gives you a fresh start, though you'll need to reset any preferences you had configured.

If you're concerned about specific data we've collected, reach out to our team. We're happy to explain what information exists and help you understand your options. Financial education works best when people feel comfortable and in control.

Third-Party Tracking Services

donerivalex uses several third-party services to analyze site performance and understand user behavior. Google Analytics helps us see aggregate patterns – like how many Torontonians are interested in RRSP strategies versus TFSA optimization.

These services have their own privacy policies. We've chosen partners who respect user privacy and comply with Canadian regulations, but you should know that when you visit donerivalex.com, these third parties may also set cookies on your device.

Social media platforms like LinkedIn might also place cookies if you interact with embedded content or sharing buttons. We try to minimize third-party tracking while still providing useful features.